Книга Why Not?: Lessons on Comedy, Courage, and Chutzpah
Mainstream media targets to include outlets covering humor, human interest, Jewish media, LA media, NY media, and more: Outlets to include the likes of The Cut, Vulture, Mashable, HelloGiggles, Mic, Entertainment Weekly, WTF with Marc Maron, The Tonight Show Starring Jimmy Fallon, Jimmy Kimmel Live!, The New Yorker, LA Times, and more.
Author’s podcast and tour to promote the book: The author will promote the book on his podcast and during his upcoming standup comedy tours. The podcast, You Don’t Know Schiff, launched in February 2022 and on it the author regularly interviews A-list comedians. It has over 100 five-star reviews on Apple Podcasts. A recent one-hour episode spotlighted the book (apple.co/3SPMgaI), and the author will continue to promote the book on the podcast. He will also be promoting it on his nationwide tour this fall and winter (https://bit.ly/SchiffTourDates) and be able to do signings at bookstores in the cities he performs in.
Releasing in time for the 2022 holidays: Extra promotion to be given to secure placement in holiday gift roundups. Humor books make ideal gifts.
Promotion by celebrity endorsers: Author will ask the celebrity endorsers and his massive, devoted community to promote the book on social, including Jerry Seinfeld, Bill Maher, Colin Quinn, and others.
Trade media outreach: Book is well-written and compelling and should elicit reviews from Publishers Weekly, Kirkus, Library Journal, Booklist, and Shelf Awareness.
Targeted digital advertising with SEO keywords to reach fans of comedy, Jewish audiences, Seinfeld fans, and those looking for holiday gifts.
From master comedian Mark Schiff, a long-time touring partner of Jerry Seinfeld, comes a hilarious account of decades of foolery with comedy and acting legends and how he honed his mensch skills in all of life’s arenas.
Pursuing a career in comedy has always taken a lot of chutzpah. Today Mark Schiff looks back at his fifty-year career as a stand-up comic, actor, and writer and knows he’s laughed with the best of them. His comedy and character have been widely praised by everyone from Jerry Seinfeld to Bill Maher, Paul Reiser, and Colin Quinn—as Seinfeld writes in his foreword, Mark is “the greatest comedy pal a guy could ever wish for”—but it hasn’t always been easy.
In this brilliantly honest collection of essays inducing both heart tugs and deep belly laughs, Mark recounts growing up Jewish in the outer boroughs of New York City and shares how he survived a harrowing childhood and managed health crises, aging, marriage, parenting, and career highs and lows. With wit and wisdom, Mark reminds us that no matter the troubles at-hand, the show must always go on. The result is an unforgettable and highly relatable account from one of the best humor writers of our time that will leave readers of all faiths energized and feeling like they’ve schmoozed with the best of them.