Intercollegiate athletics is under assault from all sides. Its economic model is yielding increasing and unsustainable deficits and widening inequality. Coaches and athletic directors are the highest paid employees at FBS universities (NCAA Division I Football Bowl Subdivision) by factors of five to ten, or more. Athletes are being cheated on their promised education, do not receive adequate medical care, and are not allowed to receive cash income. Substantial change, either toward reasserting the intended primacy of education for intercollegiate athletes or a further surrender to commercialism, is coming. This book lays out the starkly different paths that college sports reform can follow and what the ramifications will be on the athletes and on the institutions in which they are enrolled.
 

"Professor Zimbalist is at the top of his game with this fascinating look inside the biggest economic, social, and legal issues facing college sports in the United States. This is a must-read for anyone who wants to better understand the multibillion-dollar college sports industry." - editor of The Sports Lawyers Journal

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"The leading sports economist in the country lends his considerable talents to the timely titular subject, Whither College Sports, including the three phenomena that will shape the future of this uniquely American institution: ever-increasing commercialization and budget shortfalls, athletes' image-likeness rights, and sports gambling. Zimbalist's collection is a must for academics, students, and policymakers working on these issues, but also for those who love—or love to hate—college sports intelligently."

"Andrew Zimbalist: What's Next For College Sports?" - Sportico

"NILs, Surrogate Markets And The Future Of College Sports" - Forbes

"Professor Zimbalist is at the top of his game with this fascinating look inside the biggest economic, social, and legal issues facing college sports in the United States. This is a must-read for anyone who wants to better understand the multibillion-dollar college sports industry." - editor of The Sports Lawyers Journal

"

"The leading sports economist in the country lends his considerable talents to the timely titular subject, Whither College Sports, including the three phenomena that will shape the future of this uniquely American institution: ever-increasing commercialization and budget shortfalls, athletes' image-likeness rights, and sports gambling. Zimbalist's collection is a must for academics, students, and policymakers working on these issues, but also for those who love—or love to hate—college sports intelligently."

"Andrew Zimbalist: What's Next For College Sports?" - Sportico

"NILs, Surrogate Markets And The Future Of College Sports" - Forbes