AWARDS: submit widely to children’s book awards, including Ezra Jack Keats Award, and awards focusing on Asian/Asian-American authors and subject matter
ADVERTISING: boosted social posts and AMS ads
EVENTS: virtual/in-person author events with bookstores and libraries, focusing on San Francisco/Bay Area
REVIEWS: review and interview outreach to children’s book media, focusing on diverse picture books, bookstagrammers, and parenting/family media
ONLINE: full social media campaign utilizing illustrations from the book and outreach to kid lit bookstagrammers and reviewers; book trailer
PROMOTION: DRC via Edelweiss and hard copy ARC available; giveaways via Goodreads, LibraryThing
TRADESHOWS: giveaways/features at ALA

With gentleness and empathy, this beautiful story follows a young boy as he learns how a word that may seem funny to one person can be hurtful to another.

"When Words Have Power. . . follows a boy as he learns how a word that may seem funny to one person can be hurtful to another."
—Publishers Weekly, Fall Children's Announcements

Henry overhears someone calling his Chinese American mother a strange name at the market: "banana." But Henry doesn't understand. A banana is just a piece of fruit. What's the big deal? And what does the name mean?

With beautiful illustrations, When Words Have Power gently reveals the powerful effect microaggressions and name calling can have, and instead shows how a little kindness and respect can lead to bright, new friendships and stronger relationships with loved ones.