• Galleys are available upon request.
• We’ll pursue the ABA’s IndieNext campaign for February 2022
• The national media campaign will focus on music and literature journals, blogs, podcasts, radio shows, and more. We’ll pursue reviews, interviews, profiles, and excerpts.
• We will plan an international media campaign given the worldwide popularity of hip hop and rap, as well as author's home base of Paris.
• Author is from Chicago and a graduate of Yale University. We’ll pursue regional media in Illinois, and alumni publications associated with the school.
• We’ll promote the book via its Soundcloud playlist, currently posted on the site.
• The social media campaign includes promotion of the book on the author's own accounts, as well as City Lights.
• Will pursue the production of short "music videos" for Instagram featuring commentary by the author.
• Academic marketing: The book is of interest to academics, as well as lay readers, and we will pursue a variety of disciplines including English, Rhetoric, African American Studies, Music, and more.

A NEW YORKER & GLOBE AND MAIL BEST BOOK OF THE YEAR

A love letter to the verbal artistry of hip-hop, What's Good is a work of passionate lyrical analysis

"What's Good is, among a great many other things, a byproduct of joyful obsession and immersion into both language and sound, an intersection that offers a rich and expansive land upon which to play." —Hanif Abdurraqib, author of A Little Devil in America: Notes in Praise of Black Performance

" . . . an often hilarious, surprisingly moving and always joyful paean to rap’s relationship to words."—Jayson Greene, The New York Times

"Rap, he is not afraid to say, is as close to a universal tongue as we have."—Adam Gopnik, The New Yorker

What's Good is a work of passionate lyrical analysis, a set of freewheeling liner notes, and a love letter to the most vital American art form of the last half century. Over a series of short chapters, each centered on a different lyric, Daniel Levin Becker considers how rap's use of language operates and evolves at levels ranging from the local (slang, rhyme) to the analytical (quotation, transcription) to the philosophical (morality, criticism, irony), celebrating the pleasures and perils of any attempt to decipher its meaning-making technologies.

Ranging from Sugarhill Gang to UGK to Young M.A, Rakim to Rick Ross to Rae Sremmurd, Jay-Z to Drake to Snoop Dogg, What's Good reads with the momentum of a deftly curated mixtape, drawing you into the conversation and teaching you to read it as it goes. A book for committed hip-hop heads, curious neophytes, armchair linguists, and everyone in between.

"For those of us who love rap, What's Good is a gift. The book offers a new set of eyes and ears through which to see and to hear the language of rap. Its brief and brilliant chapters are like the best kinds of freestyles: spontaneous and structured, startling and profound. A remarkable achievement." —Adam Bradley, author of Book of Rhymes: The Poetics of Hip Hop

"Could this be the rap equivalent of Lewis Hyde's The Gift or Marina Warner's Once Upon A Time? Anyhow, it's an electrifying book, full of wild epiphanies and provocations, an exhibition of a critical mind in full and open contact with their subject at the highest level, with a winning streak of confessional intimacy as well." —Jonathan Lethem, author of The Arrest: A Novel

"What's Good is a feat of critical precision and personal obsession: Daniel Levin Becker's deep appreciation for rap is rangy and illuminating, and his delight in language is infectious. What a thrill to swing so gracefully from Lil Wayne to Mary Ruefle to the lyrical evolution of 'tilapia'; pure pleasure. A generous, joyful exegesis."—Anna Wiener, author of Uncanny Valley: A Memoir