• Targeted advertising in PNBA Holiday Catalog and Ingram Holiday ads.
• Events will include book launch party at the Oregon Historical Society in downtown Portland; a book launch party with winery's chef preparing dishes from the book at the winery (media focused event); wine and book dinners (including Milwaukee, WI); Indie bookstore and gift store tour; features during numerous vineyard events across OR/CA/WA; LA Food & Wine event; wine industry events such as International Pinot Noir Celebration, etc.
• Targeted reviews, excerpts, and interviews in trade, wine industry, women's, and regional media.
• Targeted PNBA wine and author feature and galley giveaways at NCIBA, ALA, BEA.

This book chronicles the personal journey of pioneering female winery owner Susan Sokol Blosser, from deciding on a whim to grow wine grapes in the early 1970s, to the trials and tribulations of starting her family-owned winery, Sokol Blosser, in the then little-known Willamette Valley, to the transfer of leadership from the first generation to the present. The themes of feminism, love, and loss are woven throughout the candidly rendered tale, which is interspersed with delicious recipes representing key moments in the author’s life.