Focus on connecting with those interested in personal development, marketing, and business/leadership Promote on Twitter (11.4K+ followers) and develop following on other social media platforms Host and speak as a guest on webinars Speak internationally at conferences and events Develop supplemental material to use as lead magnet Utilize paid ads on Google, YouTube, and Facebook to gain new followers Connect with audience via email list (10K+ subscribers) Speak as a guest on various podcasts Submit to major industry reviewers, including Publisher’s Weekly and Foreword Reviews

Understand what makes us human!

Unleash Your Primal Brain is about the commonalities all 8,000,000,000 people on earth share.

Our ancestors were molded by ruthless survival pressures from the earliest days of life on the planet. Adaptations which worked long ago are still inside of us – also shared with insects and reptiles. Later additions are common to all mammals from the tiniest shrews to the most massive whales. Some capabilities were bolted on relatively recently and are only shared with our primate cousins. And the runaway explosion of humans on the planet can only be explained by our own bizarre species-level evolution.

The only way to understand how our brains work is to examine the complete evolutionary arc.