"Unleash Your BS (Best Self)" is a provocative and entertaining business fable based on real stories of company leaders fighting to stay relevant in today’s business world. Learn what it takes to STAND OUT in a sea of sameness and become a champion of your personal brand, free from mediocrity and fear. "Unleash Your BS" offers critical insights into what it takes to win the attention of those that matter most. 
"Unleash Your BS" would best be considered an updated and relevant take on How to Win Friends & Influence People. Readers will learn the nuts and bolts of multiple core communications skills they can immediately use to enhance their own careers, their executive presence, and their personal brands.

Executive presence IS the career differentiator today. Learn what it takes to stand out in a sea of sameness and catapult your career to the next level.

Based on a corporate crisis ripped from today’s headlines, "Unleash Your BS (Best Self)" tells the tale of Fortune 500 managers who are suddenly facing a post-merger downsizing. With their careers hanging in the balance, they are dropped into a leadership and communications training program that will either leave them in charge . . .or leave them behind.

JT Black, the independent consultant known for his entertaining style and powerful results, is assigned the task of developing their leadership finesse, executive presence, and communication skills. In other words, cajoling them to lead and be heard.

"Unleash Your BS" is for every manager ready to rise to the next level of his or her leadership. Whether you’re in a volatile work environment or are gearing up for your next promotion, this book offers concrete techniques for enhancing your executive presence and strengthening your personal brand.