Praise for the fourth edition: 'The fourth edition of this book is a wonderful example of continuous innovation as it builds upon previous editions by adding additional layers of depth and knowledge. It is also evident throughout the book that the authors utilize their vast experience as practitioners and academics to bring the reader excellent insights into the varying perspectives held by different stakeholders. My recommendation is based upon my actions - I have already ordered the book for my forthcoming classes.' Professor Thomas Cooney, Academic Director - Institute for Minority Entrepreneurship, Dublin Institute of Technology, Ireland and President of the International Council for Small Business 'The significance of entrepreneurship and small business to economy and society are now widely documented and is reflected in the activities of governments, educational institutions and research institutes. This book makes a significant step in helping us analyze the underlying dynamics of entrepreneurship and its effects on the economy in an original and engaging way. It addresses a number of salient issues, from an examination of the people starting and running businesses through to the effectiveness of government interventions, in an authoritative and stimulating style. Each chapter tackles issues that should resonate with a number of audiences and is underpinned by contemporary research. Bridge and O'Neill have provided us with a book that is flowing with ideas and concepts, often challenging the conventional wisdom. The book is an essential read for those interested in the field of entrepreneurship and small business. Certainly it is a must read for students, researchers, advisers, business owners, policy makers and others seeking to understand entrepreneurship and small business.' Professor Robert Blackburn, Kingston Business School, UK and Editor International Small Business Journal 'This book is a tour de force in the study and practice of entrepreneurship. It offers new perspectives in a fresh, innovative way and challenges old thinking. A must for students and academics.' Spinder Dhaliwal, author of Making a Fortune - Learning from the Asian Phenomenon and Senior Lecturer in Entrepreneurship, Surrey Business School, University of Surrey, UK 'Understanding Enterprise, 4th edition is a must read for students, researchers, educators and policy makers. Bridge and O'Neill's discussion of small businesses and entrepreneurial ventures is strengthened throughout by their use of key concepts and learning objectives. Finally, the book's treatment of policy and government interventions is spot on. A must read.' George T. Solomon, Associate Professor of Management and Co-Director, Center for Entrepreneurial Excellence (CFEE), The George Washington University, USA and Editor-in-Chief, Journal of Small Business Management

Now in its fifth edition, Understanding Enterprise has established itself as one of the most widely respected guides to the discipline, providing a refreshingly perceptive approach to understanding and applying theory. It offers a critical introduction to enterprise in its broadest context, with particular emphasis on its application to entrepreneurs and small business. Divided into three parts, the course examines traditional approaches, new perspectives on the subject, and the success—or otherwise—of government policy. Written by leading experts with a combined wealth of research, teaching and consulting experience, this textbook will be an essential companion for undergraduate and postgraduate students of enterprise and small business. Policy makers and practitioners will also benefit from this comprehensive guide. New to this Edition: - Extensively revised to take into account the latest thinking and research, with updated content and examples throughout - Updated coverage of the impact and failings of comparative government policies - Enhanced pedagogical features to engage students and enliven their learning experience Accompanying online resources for this title can be found at bloomsburyonlineresources.com/understanding-enterprise. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

"Bridge and O'Neill's fifth edition is a benchmark text for students, academics, practitioners and policy-makers. This text masterfully provides a powerful description illustrating the intersection between enterprise, entrepreneurship and small business. I strongly recommend." - Amon Simba, Nottingham Business School, UK

"This book challenges a lot of our perceived knowledge on SMEs and entrepreneurs as well as the nature of policy interventions, emphasising as it does that knowledge creation is a process of questioning conventional wisdom. Reading this textbook is important if you want to be part of the process of new knowledge creation." - Anders Lundström, Institute of Innovative Entpreneurship, Sweden