Книга Ultra-Luxury Travel: Transformational and Wellbeing-Led Hospitality

Код товара: 20913736
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Capture ROI from the shift toward wellness-focused ultra-luxury travel. Ultra-Luxury Travel is a strategic blueprint for executives, investors and senior decision-makers who want to align with a new era of high-value hospitality. Author Benjamin Bryant draws on decades of experience filming over 65 islands worldwide and through partnerships with brands such as Cheval Blanc, The Ritz-Carlton and Visit Maldives to reveal how to deliver results in an industry pivoting toward mindful, transformative experiences, over traditional opulence. You'll learn how to: - Apply proven models to integrate wellness and sustainability into luxury portfolios - Use informed market intelligence to anticipate evolving guest expectations - Leverage expert insights to de-risk investment in experiential offerings - Design differentiated propositions that command premium pricing and loyalty - Measure and communicate ROI from innovation in guest experience Combining real-world examples, governance considerations and actionable frameworks, Ultra-Luxury Travel gives leaders the tools to make informed, future-proof decisions and deliver sustainable competitive advantage. Themes include: Luxury hospitality strategy, wellness innovation, market intelligence, brand differentiation, ROI in tourism, governance in high-end travel

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