- Target women (ages 20–40) working in corporate America and pursuing entrepreneurial interests
- Grow email list (200k+ following)
- Post regular to Instagram (40K+ followers), Facebook, and Twitter
- Speak as a guest on other podcasts
- Host launch events and signings online and in person
- Run Youtube and TikTok Ads (using JVZoo’s marketing reach)
- Leverage relationships through JVZoo connections
- Submit to major industry reviewers, including Publishers Weekly and Foreword Reviews
From the age of 3, Laura Casselman has always had one goal—to become a Radio City Rockette. So how did her journey with dance lead her to become the CEO of a major tech company?
Trust Your Increments depicts the twists and turns of Laura Casselman’s career, from dancing in a one-stoplight southern town and performing on stage in the Christmas Spectacular to entering the boardrooms of NYC and spearheading JVZoo, an industry leader that has been listed on the Inc. 5000 of America’s fastest growing companies four times. Written for professionals seeking to change the trajectory of their own careers, Trust Your Increments aims to show a new generation of business leaders how to get what they want with incremental, easily-applicable steps.
Laura Casselman knows the unspoken role of business as an “Old Boy’s Club” and details her honest experiences with male dominated boardrooms, blatant sexism, and wage inequality in the corporate environment. Her insights within Trust Your Increments empower and inspire readers to challenge the status quo and forge ahead as they foster change within the workplace.
