This book is dedicated to the advancement of knowledge about humour in all kinds of tourism settings. It discusses the many ways in which humour can occur during tourism exchanges including guided tours, tourism marketing and promotion and travel narratives. Other themes include the role of humour in enhancing the tourist experience, the benefits of tourism humour, considerations of when humour may appear inappropriate in tourism settings and the development of tourism humour theory. The work includes much original material collected by the authors. The book will be of interest to undergraduate and postgraduate students, researchers of tourism as well as humour scholars from other disciplines.

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An extensively researched and richly documented work, Tourism and Humour adopts a serious approach to a pleasurable topic. Organised in an accessible format and written in an enjoyable style, it is an insightful and stimulating work for students at various levels and scholars in both the tourism and humour fields. 

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Overall, this is a great book, which investigates an underresearched topic in tourism and makes an essential contribution to conceptualising the tourist experience economy. The book is easy to read, does not require prior knowledge and is structured in a logical manner. I highly recommend it to the researchers in tourism.

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My congratulations to both authors for this extremely interesting and thought-provoking book. Reading it, I had many good laughs and learned a great deal. I even admit to intending to steal a few of their ideas to include in my future research and lecturing.