National review copy mailing = 500+ copies to US media / bloggers / influencers will build on success of last year's debut (which netted NYT review and other large media outlet attention) Heavy focus on NPR / TV broadcast media; pitching as perfect Christmas story with multiple angles: reviving old tradition; remedy to excessive cheer of the season; Seth is well-known & respected & does great interviews (his quirky & old fashioned character is well suited to subject) Seth-designed posters for distribution to bookstores Promotion targeting niche markets (Seth collectors, comic stores, gift stores) Specially designed, narrow loader for register display

The Toll-House has a long and terrible history as a place of death. But Jack Barnes doesn't believe in spirits. His travelling companions, Messrs. Meagle, Lester, and White, wager that he might be convinced otherwise if they all spend a night together in the house. Four men go in, but will four come out?

W. W. Jacobs was an English author, well-known for his story "The Monkey's Paw."