When graphic artist Ryan Maconochie became a father he searched for a baby book that melded his design aesthetic with the opportunity to chronicle his daughter's first year. He couldn't find anything-so he made one. This Is Your Book gives parents an opportunity to record more than just the vital statistics about their baby's birth. It also offers an opportunity to reflect on the pop culture that surrounds the big day. From basic info such as baby's height, birth hospital, and hair color, to amusing recollections of all the baby names that were ruled out, This Is Your Book utilizes current events, maps, and of-the-moment factoids to tell the story of the child's first year and will become a fun stimulus for conversation and education with children in the years to come.