Gold Medal Winner, 2024 Axiom Business Book Award, Business Intelligence and Innovation

In Think Bigger, Sheena Iyengar—an acclaimed author and expert in the science of choice—answers a timeless question with enormous implications for problems of all kinds across the world: “How can I get my best ideas?”

Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.

For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.

"Iyengar inspires the creative problem solver in all of us." - Michael Bloomberg

"Iyengar is merciless about some of the myths plaguing creativity. She debunks the concept of supposedly creative 'right brain' and analytical 'left brain' thinking, dismisses 'brainstorming' sessions as 'idea diarrhea' and warns innovators to stay on track…. Her illustrations, from the pre-refrigeration quest for cheaper ice cream to the BioNTech/Pfizer vaccine, are entertaining, but this is above all an intensely practical guide.”" - Financial Times

"I like [Iyengar’s] recommendation of five discrete steps to help you think bigger, and innovate more successfully in your business, as well as your private life." - Inc.

"By pushing and pulling on the familiar notion that there’s nothing new under the sun, Iyengar accomplishes what she advises her readers to do. She creates something new and meaningful." - The New York Times

"After studying innovation for more than a decade, [Iyengar] distilled her thoughts about the topic in a book published last month, 'Think Bigger: How to Innovate,' which lays out a process for developing high-quality ideas." - The Wall Street Journal

"If you are concerned about how we can better navigate the turbulent landscape that lies ahead, either personally or professionally, you might want to pick up a copy of ‘Think Bigger’ at your first opportunity. You won’t be disappointed. Highly recommended." - Daily News (Bowling Green, KY)