**Winner of the 2022 British Psychological Society Book Award - Textbook Category**

Developed and adapted by the authors of this book, thematic analysis (TA) is one of the most popular qualitative data analytic techniques in psychology and the social and health sciences. Building on the success of Braun & Clarke′s 2006 paper first outlining their approach - which has over 100,000 citations on Google Scholar - this book is the definitive guide to TA, covering:

- Contextualisation of TA
- Developing themes
- Writing TA reports
- Reflexive TA

It addresses the common questions surrounding TA as well as developments in the field, offering a highly accessible and practical discussion of doing TA situated within a clear understanding of the wider terrain of qualitative research.

Virginia Braun is a Professor in the School of Psychology at The University of Auckland, Aotearoa New Zealand.

Victoria Clarke is an Associate Professor in Qualitative and Critical Psychology in the Department of Social Sciences at the University of the West of England (UWE), Bristol.

"Braun and Clarke write in an invitational style, welcoming and accommodating a wide readership including those who are neurodivergent (...) I believe their highly accessible style of writing and their ability to unpack complex ideas and communicate them clearly and succinctly has played a large role in building their notable profiles within qualitative research circles.

Thematic Analysis: A Practical Guide is set to become a classic within qualitative research and is an essential addition to the evaluator’s toolkit." - Evaluation Journal of Australasia

"

The unanimous choice of this year’s [BPS Book Awards] panel. A core text for the future… As one of the panel noted, this is an extremely clear and comprehensive guide to the use of thematic analysis which achieves the notable goal of supporting users down to the level of novices without loss of detail or any hint of talking down.