A rich account that combines media-industry history and cultural studies, Their Own Best Creations looks at women writers' contributions to some of the most popular genres of postwar TV: comedy-variety, family sitcom, daytime soap, and suspense anthology. During the 1950s, when the commercial medium of television was still being defined, women writers navigated pressures at work, constructed public personas that reconciled traditional and progressive femininity, and asserted that a woman's point of view was essential to television as an art form. The shows they authored allegorize these professional and personal pressures and articulate a nascent second-wave feminist consciousness. Annie Berke brings to light the long-forgotten and under-studied stories of these women writers and crucially places them in the historical and contemporary record.

"Berke’s imagination — bolstered by insight, expertise, and scholarship — reveals stunning depths. Authors’ intent may be unknowable, but critical interpretations are their own kind of creative work. Berke’s interpretations are generative and convincing accounts of the way that art and artists can come to reflect each other."
  - Los Angeles Review of Books

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"Their Own Best Creations seamlessly bridges the fields of media studies and feminist studies via a rich and lively exploration of the women who scripted the first Golden Age of television."

"Drawing on writers who worked in both film and radio, Berke’s book will pique the interest of radio and television scholars, but her conceptual frameworks and innovative use of texts alongside industrial history make it essential reading for students and scholars of media industries and labor." - Media Industries Journal

"The book is energetic and animated, drawing on rich source materials that come to life. . . . an impressive accomplishment and valuable contribution." - H-Soz-Kult

"While media histories will always contain gaps that existing archives may not be able to fill, Berke excels at investigating these spaces to rethink the women who created so many of early television’s genres. Their Own Best Creations is a fascinating, timely, and heartening contribution to media history and industry studies."  - New Review of Film and Television Studies