—Book tour events across local and regional markets.
—The author is working with her own marketing team to promote this book across all platforms and especially via social media, where it will be pushed by key influencers in the homesteading and cooking communities.
—Targeted review copy mailing and pitching to national epicurean magazines, including Bon Appetit (circ. 1,520,000), Cooking Light (circ. 1,800,000), Food & —Wine (circ. 800,000) Fine Cooking (circ. 250,000), Vegetarian Times (circ. 155,000), Saveur (circ. 150,000), Food Network Magazine (circ. 1,750,000), and Every Day with Rachel Ray (circ. 1,720,000).
—Targeted review copy mailing to national lifestyle magazines, including Organic Life, Naturally, Eating Well , Real Simple, (circ. 2,000,000), Martha Stewart Living(circ. 2,100,000 ), Country Living (circ. 1,620,000), Southern Living (circ. 2,800,000), and Garden & Gun (circ. 250,000).
—Targeted review copy mailing to Healthy Living magazines, including Health (circ. 1,368,000), Paleo (circ. 100,000), Better Nutrition (circ. 200,000), Oxygen (circ. 300,000), Naturally Savvy (circ. 100,000), Clean Eating (circ. 225,000), and VegNews (circ. 240,000).
—Targeted review copy mailing and pitching to Women’s magazines, including Self (circ. 1,495,000), Women's Health (circ.1,540,000), Shape (circ. 1,630,000), Redbook(circ. 2,200,000 ), Marie Claire (circ.), Good Housekeeping (circ.4,300,000), Better Homes & Gardens (circ. 7,600,000), Woman's Day (circ. 3,300,000) Family Circle (circ. 4,100,000), Glamour (circ. 2,300,000), and Cosmopolitan (circ. 3,000,000).
—Presale and release-date promotion across influencer accounts from Laura Lea, Sean Brock, and others.

LOCAL. LASTING. DELICIOUS.

The Wiley Canning Company Cookbook is a guide to home food preservation rooted in seasonality, education, and family.

Chelsea J. O’Leary focuses equally on seasonal recipes and the foundational knowledge required to preserve food with sharp intuition and holistic understanding. No matter where you live—a downtown high-rise, suburban bungalow, or countryside ranch—these recipes are for you. In fact, most recipes can be created using produce picked up from any local farmers’ market.

As you use this cookbook, you will become a steward of your local land, farms, and home.

INSIDE YOU’LL FIND: 

• A case for why home food preservation matters today more than ever 
• 45 seasonal canning, pickling, preserving, and freezing recipes 
• Tips and tricks to create an intuitive and efficient workflow in your kitchen
• The history, science, and safety of home food preservation 
• Resources to further expand your personal preserving practice