Marketing and Publicity Highlights
Targeted review copy mailing to national woodworking, craft, homeschooling, education, and parenting magazines, including Popular Woodworking (circ. 150,000), Fine Woodworking (circ. 220,000), MAKE, (Woodworker’s Journal (125,000), This Old House (circ. 960,000), Mother Earth News (500,000), Family Handyman (circ. 1,150,000), and Popular Mechanics (1,200,000), Woodcraft Magazine (110,000), Old Schoolhouse Magazine, Homeschooling Parent magazine, Parents magazine (2,000,000)
Trade ads in PW Craft & Hobbies issue and Library Journal
Ad campaign in Woodcraft magazine (Circulation 110,000), Popular Woodworking (150,000), and Woodworker’s Journal (125,000).
Book excerpt scheduled in Woodcraft magazine
E-newsletter promotion to the 60,000 members of local / national woodworking clubs
Social media promotions
Introduce children to the craft of woodworking and watch their executive function skills thrive.
The Guide to Woodworking with Kids is a culmination of craftsman Doug Stowe’s four-decade career in woodworking and nearly twenty years of working with students K-12 in his Wisdom of the Hands woodworking class at the Clear Spring School in his hometown of Eureka Springs, Arkansas. This comprehensive guide offers step by step instruction for teachers, parents and grandparents to offer safe woodworking opportunities to their students and kiddos as a way of developing a wide range of valuable life-skills. Based in part on the philosophies of Froebel’s Kindergarten and Educational Sloyd, this book illustrates the importance of doing real, hands-on activities in school and at home that enable students to:
Think things through for themselves
Develop skill, originality and inventiveness
Explore their own self-interests
Plan, organize and execute meaningful work
Prepare to profitably employ leisure time
Be handy and resourceful
Develop both character and intellect
Create useful beauty to benefit family, community and self
The Guide to Woodworking with Kids is more than a woodworking book, it’s gives parents, grandparents and teachers the confidence, encouragement, and the insight needed to safely engage children in life-enhancing creative arts.