Generous promotion planned on all Rick Steves’ Europe channels, including ricksteves.com (19 million unique users annually); marketing emails (400,000 subscribers); and Rick’s Facebook page (800,000 followers) Expected reviews from Publishers Weekly, Kirkus Reviews, Foreword Magazine, Library Journal, Booklist Announcement and review on Secrets of Paris website and newsletter (60,000 visits/month; newsletter with 22,000 subscribers; 11,000 Facebook followers) Email announcement to American Association of Teachers of French (10,000 members) Distribution of approximately 150 ARCs to national reviewers, regional booksellers, reviewers, and bloggers Nominations for IBPA Benjamin Franklin Award, Independent Publisher Book Awards, the Thurber Prize, ForeWord Magazine Book of the Year Award, Lowell Thomas Award, Readers Choice Awards, Edward Stanford Travel Writing Awards Launch events at Book Passage in Marin County, CA, Elliott Bay Books in Seattle 10-15 regional bookseller and library events, winter and spring 2022