A tour de force of the materialist semiotics of the early Baudrillard.

The System of Objects is a tour de force-a theoretical letter-in-a-bottle tossed into the ocean in 1968, which brilliantly communicates to us all the live ideas of the day-offering a cultural critique of the commodity in consumer society.

"A sharp-shooting Lone Ranger of the post-Marxist left." - New York Times

"The most notorious intellectual celebrity to emerge from Paris since Roland Barthes and the most influential prophet of the media since Marshall McLuhan." - i-D magazine