Книга The Routledge Companion to Visual Organization

Серия книг: Routledge Companions in Business, Management and Marketing.
Код товара: 20197876

Книга The Routledge Companion to Visual Organization

Серия книг: Routledge Companions in Business, Management and Marketing.
Код товара: 20197876
Формат
Язык книги
Издательство
Год издания
Описание книги

The visual constitutes an increasingly significant element of contemporary organization, as post-industrial societies move towards economies founded on creative and knowledge-intensive industries. The visual has thereby entered into almost every aspect of corporate strategy, operations, and communication; reconfiguring basic notions of management practice and introducing new challenges in the study of organizations.

This volume provides a comprehensive insight into the ways in which organizations and their members visualize their identities and practices and how they are viewed by those who are external to organizations, including researchers.

With contributions from leading academics across the world, The Routledge Companion to Visual Organization is a valuable reference source for students and academics interested in disciplines such as film studies, entrepreneurship, marketing, sociology and most importantly, organizational behaviour.

Характеристики
Издательство
Количество страниц
404
Год издания
2013
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