• Submit to industry reviewers, including Publishers Weekly Library Journal, Foreword Reviews
• Book promotion will be managed by a hired marketing team and PR firm
• Launch an engaging author website with various informational content and easy-to-access links to purchase
• Promote the book on author's nonprofit organization's website
• Share book updates through regular blogging practices on multiple platforms including LinkedIn, New York Post, Christian Post, The Federalist, and Facebook
• Promote the book to a large and well-managed email list of 30,000 subscribers from the nonprofit and 35,000 subscribers from a collaboration with a premier Think Tank
• Provide regular and consistent book news on seperate weekly podcasts by author and his wife, with downloads in first 6 months ranging from 4,000 - 340,000, and quarterly videos from the nonprofit organization
• Partner with a movie production team promoting marriage
• Maintain a regular speaking schedule to promote the book 
• Promote book at regular speaking engagements at Rotary Clubs and other events, reaching 30-300 people per session
• Cultivate connections with large churches seeking speakers
• Launch to include radio and podcast interviews, a traveling roadshow, and video production

Racial strife, violent crime, and a growing divide on what it means to be an American influence our culture today. The Prodigal Project offers a fountain of hope and solutions to these long-standing problems.

Kendall Qualls’ personal and revealing stories demonstrate that anyone with a disadvantaged past—no matter their ethnicity—can take responsibility for their life, their family, and their community. Recounting his time growing up in poverty in NYC and a trailer park in Oklahoma to becoming a U.S. Army officer, then years later running for governor, Qualls’ story demonstrates that the promise of America is available to anyone, regardless of race or social station.

The Prodigal Project addresses uncomfortable topics such as the crisis of fatherless homes and the silence of the church in addressing this problem as the main source of disparities in the United States. It also tackles the threat of the progressive movement’s Cancel Culture, Black Lives Matter, and the increasingly progressive public-school system, all of which have taken a stance against the traditional nuclear family, religious faith, and the foundational beliefs of America.

Kendall Qualls wrote The Prodigal Project: A Hope For American Families to inspire readers to take charge of their lives, their families and their communities. This book is a call to return to the path that so many Americans were on, the basic principles outlined in the Bible, and the values that made us a great and exceptional country.