Looks at strategies employed in conveying messages and persuasion through illustration, and shows how readers can utilise these tools in their own work to great effect.

Delving into the rationale behind influential communication, The Power And Influence Of Illustration helps you understand how to work with a message to create convincing illustrations for your audience. Alan Male explains how illustrative imagery can lampoon, shock, insult, threaten, subvert, ridicule, express discontent and proclaim political and religious allegiance. He explores how its tools have been used in the past, and looks at how contemporary illustrators can use their own work to persuade – and discusses where the line between persuasion and propaganda lies. These issues are explored using hundreds of full colour images from international artists, both contemporary and historical.

"An excellent book that provides a good grounding in the historical context and development of Illustration that becomes increasing philosophical, more intellectually challenging and questioning of the role of the contemporary illustrator." - Nigel Coton, Lecturer in Illustration at Norwich University of the Arts, UK