• Targeted outreach to sports and football organizations, websites, podcasts, and publications.
  
• Social media marketing on Facebook, Twitter, and Goodreads giveaways.
  
• PR campaign with print, radio, and digital interview targets, including NPR and all major national television stations.
  

From Chuck Noll's Steelers to the Peyton Manning-era Colts through Tom Brady and the Buccaneers, legendary NFL coach Tom Moore recalls his nearly 50-year role in the evolution of football and the keys to player-centric coaching.

Tom Moore is not only the oldest NFL coach ever, but he is also hailed as the greatest NFL assistant coach of all-time--though he humbly cites the talent and hard work of his players as the keys to his success. In six different decades, he has served as a guru to the likes of Tom Brady, Peyton Manning, Terry Bradshaw, Franco Harris, Barry Sanders, Marshall Faulk, Edgerrin James, Lynn Swann, John Stallworth, Mike Webster, Randall McDaniel, Cris Carter, Marvin Harrison, and more.

In The Players' Coach, Moore recounts the most exceptional players-first coaching career in the history of the game, talks football with his proteges and underdog athletes alike, and lays out the principles that helped him define the modern gridiron.

In an era of "systems," "analytics," and "Xs and Os," Moore maintains a refreshing focus on the "Jimmys and Joes"--and the results speak for themselves: twenty-five postseason appearances, fifteen division titles, and four Super Bowl victories in an ongoing career that has included the Steelers, Vikings, Lions, Saints, Colts, Jets, Titans, Cardinals, and Buccaneers.

With an inspirational life story, timeless coaching tips, and a hard-earned leadership philosophy, The Players' Coach is destined to be a football classic.