• National media campaign, including targeted outreach to trade/children’s/parenting/educator/BIPOC media
• Author appearances, in-person and virtual
• Pre-pub trade advertising; key library journal print and digital advertising
• Series promotion at key industry events, including Winter Institute, NCTE, OLA, ALA
• Social media outreach across all platforms
• Promotions on Goodreads, Netgalley, Edelweiss
• Marketing to fans of Mindy Kim
• Digital galley distribution to booksellers, reviewers, librarians, and educators
• Finished book mailing

The third book in the early chapter book series The Nguyen Kids features the youngest sibling, Jacob, and continues the series’ exploration of social justice themes, specifically gender expression and identity, with a supernatural twist.

BOOK 3: THE MYSTERY OF THE PAINTED FAN 

Excerpt:

When I shut the door, I hold my painted fan. I breathe in and out. I wonder . . . will Grandma Nội help me?

Thoughtful and creative, Jacob is tired of being the baby of the family. He is ready to fully express himself in all of the ways that feel right to him, but not everyone seems as eager to accept change—even his own parents. He still loves hockey, yet he also wants to try something new, even if others may not understand. Confused and frustrated, Jacob turns to the beautiful fan his Grandma Nội gave him, which features all of the Vietnamese zodiac animals. With the mysterious fan and memories of Grandma guiding him, Jacob finds the power to remain true to himself, and show his family who he could be.