Both the force and the limitations of the globalizing forces operating in the world today can best be understood through an analysis of their concrete manifestations. Using examples from the people's art of Potsdammer Platz to the ways in which Western cultural icons are reinterpreted in Asian magazines, this collection of essays unpicks the rhetoric of globalization in political analysis, cultural theory and urban and economic sociology and exposes the myth of the global society as in many cases a dangerous exaggeration.