In this book, Mocombe illustrates ways that Barack Obama is the embodiment of the social identity, the liberal black Protestant heterosexual male, that contemporarily looks to serve as the bearer of ideological and linguistic domination for all folks, blacks, whites, Asians, etc., in America and world societies impacted by Western civilization. The articulation of the discourse of this identity is best represented in the work of W.E.B. Du Bois; furthermore, Obama is a paragon for Du Bois' construct. This work juxtaposes the ideals and practices of Du Bois and Obama in order to articulate the discourse and discursive practice of the soulless social identity that seeks to institute its presence in the post-enlightenment world.