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There is one key factor affecting health and long life that is more important than any other: social connection.

When we form meaningful bonds with others, our wounds heal faster, our blood pressure drops and we are less likely to have Alzheimer's, heart attacks or strokes. We perform better on tests of mental focus, memory and problem solving. Strong social connection can even fuel creativity, increase our financial stability and enhance our work productivity. But making friends can also be daunting.

In The Laws of Connection, David Robson unpacks the science behind this effect and introduces us to simple strategies to promote instant rapport and sustain lifelong, meaningful relationships.

"In this rigorous and clearly written blend of research and practical tips, Robson makes the case that social contact is not just a nice-to-have in life, it is essential for our survival. The book offers reassurance to those who do not consider themselves to be a "people person". . . Full of wisdom and practical suggestions, the book is packed with useful information I had not read before" - * The Times *

"In a world where we're inundated with articles telling us how to optimise our lives, The Laws of Connection is packed with practical, achievable and science-backed tips to help enhance our social worlds" - * iNews *

"A fresh reminder of what most of us know but too quickly forget: there are few things more important in this life than how we forge ties to other humans" - * Red *

"Science writer David Robson has encouraging news for those who struggle to create meaningful bonds with others. The book's tone is upbeat [and] his claims are rooted in recent studies in psychology and neuroscience" - * Wall Street Journal *

"Robson dismisses the idea that it is possible to not be a "people person". It is our fear of not being liked that holds us back. So go to that party this weekend it might save your life" - * The Times *