If you read popular science, you might wonder what makes these books work: how do the authors manage to make the subjects that used to induce sleep in class so entertaining and approachable? The use of language is the key. Olga A. Pilkington uses linguistic analysis to show how expert popularizers use the narratives, definitions, and voices of scientists to engage readers, promote the scientific community, and demonstrate the power of science. In the process, they often blur the lines between non-fiction and fiction, allow the reader to take part in thought experiments, and turn ordinary scientists into omnipotent heroes. Based on analysis of popular science bestsellers, this book offers a unique combination of linguistic scholarship and accessibility.