The Influential Mind. What the Brain Reveals about Our Power to Change Others
Бумажная книга | Код товара 1060160
Автор
Тали Шарот
Издательство
Abacus
Язык
Английский
Год издания
2018
Количество страниц
256
Иллюстрации
Черно-белые
Формат
130x200 мм
Переплет
Мягкий

Все о книге The Influential Mind. What the Brain Reveals about Our Power to Change Others

A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.

In «The Influential Mind», neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others ― from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts ― from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control ― are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

Характеристики
Автор
Тали Шарот
Издательство
Abacus
Язык
Английский
Год издания
2018
Количество страниц
256
Иллюстрации
Черно-белые
Формат
130x200 мм
Переплет
Мягкий
Рецензии
Купить - The Influential Mind. What the Brain Reveals about Our Power to Change Others
The Influential Mind. What the Brain Reveals about Our Power to Change Others
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17.12.2021
 

Рецензии The Influential Mind. What the Brain Reveals about Our Power to Change Others

 
Характеристики The Influential Mind. What the Brain Reveals about Our Power to Change Others
Автор
Тали Шарот
Издательство
Abacus
Язык
Английский
Год издания
2018
Количество страниц
256
Иллюстрации
Черно-белые
Формат
130x200 мм
Переплет
Мягкий
Бумага
Офсетная
ISBN
978-0-349-14063-6
Вес
300 гр.
Тип
Бумажная