Marketing:

• Bookseller outreach, particularly to MIBA and GLIBA

• Opportunity to partner with retailers that carry author’s retail line, Indian As Apple Pie

• Social media promotion in conjunction with author’s own platform

Publicity:

• National print and online campaign targeting general interest food/beverage publications and websites.

• Local (Chicago) TV, radio, print, and online campaign

• Coverage on extensive network of blogs that reviewed the author’s previous cookbooks

• Promotion on author’s website and in conjunction with her custom spice blends and high-end home goods (IndianAsApplePie.com).

Delicious, authentic Indian fare that’s quicker and easier than ever, with measurements for any sized Instant Pot.

Taking full advantage of the ease and convenience of the Instant Pot, bestselling cookbook author Anupy Singla has developed 70 Indian favorites you can make in minutes. Singla experimented with every size of Instant Pot to ensure that home cooks would get the full, delicious flavor in every recipe, every time. These no-guesswork recipes are simpler than their traditional counterparts and healthier than restaurant favorites, as they don’t require extra oil and fat. The “Indian Spices 101” chapter introduces readers to the mainstay spices of an Indian kitchen, as well as how to store, prepare, and combine them in different ways. Among these 70 recipes are all the classics—specialties like dal, palak paneer, and aloo gobi, as well as dishes like butter chicken, keema, and much more. And Singla’s clear, detailed instructions walk even the most timid cook through the process of using an electric pressure cooker. The result is a terrific introduction to healthful, flavorful Indian food made using the simplicity and convenience of the Instant Pot.