PENELOPE FRANCKS Honorary Lecturer in Japanese Studies, University of Leeds; Research Associate, SOAS, London, UK TOMOKO FUTYAMA JSPS Fellow ANDREW GORDON Lee and Juliet Folger Fund Professor of History, Department of History, Harvard University, USA JANET HUNTER Saji Professor of Economic History, London School of Economics, UK BARAK KUSHNER Lecturer in Modern Japanese History, Faculty of Middle Eastern and Asian Studies, University of Cambridge, UK BEVERLY LEMIRE Professor & Henry Marshall Tory Chair, Department of History & Classics and Department of Human Ecology, University of Alberta, Canada ANGUS LOCKYER Lecturer in the History of Japan, Department of History, SOAS, London, UK HELEN MACNAUGHTAN Lecturer in International Business & Management (Japan), Department of Financial & Management Studies, SOAS, London, UK ISAMU MITSUZONO JSPS Fellow, Graduate School of Humanities and Sociology, University of Tokyo, Japan NAOFUMI NAKAMURA Associate Professor of Business History, Institute of Social Science, University of Tokyo, Japan SATORU NAKANISHI Professor, Graduate School of Economics, Nagoya University, Japan MASAYUKI TANIMOTO Professor of Economic History, Graduate School of Economics, University of Tokyo, Japan MAKI UMEMURA Sasakawa Lecturer in Japanese Studies, Cardiff Business School, Cardiff University, UK

This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of the 'consumer revolution' in Europe and North America, contributing to the analysis of the ways in which consumption and everyday life change in the course of economic development.