One of Asia's best-respected writers on business and economy, Hong Kong-based author Mark L. Clifford provides a behind-the-scenes look at what companies in China, India, Japan, Korea, the Philippines, Indonesia, Hong Kong, Singapore, and Thailand are doing to build businesses that will lessen the environmental impact of Asia's extraordinary economic growth. Dirty air, foul water, and hellishly overcrowded cities are threatening to choke the region's impressive prosperity. Recognizing a business opportunity in solving social problems, Asian businesses have developed innovative responses to the region's environmental crises.

From solar and wind power technologies to green buildings, electric cars, water services, and sustainable tropical forestry, Asian corporations are upending old business models in their home countries and throughout the world. Companies have the money, the technology, and the people to act—yet, as Clifford emphasizes, support from the government (in the form of more effective, market-friendly policies) and the engagement of civil society are crucial for a region-wide shift to greener business practices. Clifford paints detailed profiles of what some of these companies are doing and includes a unique appendix that encapsulates the environmental business practices of more than fifty companies mentioned in the book.

"Picking up a copy of Mark Clifford's new book is a good way to start the New Year. [it] is a terrific reminder that innovation and a core commitment to sustainability can push change in transformative ways. That gives us all something to celebrate in 2015." - Asia Unbound

"With wisdom and insights sprinkled throughout, The Greening of Asia demonstrates that innovation and a core commitment to sustainability are beginning to build a greener prosperity in the world's fastest growing region.... A well-researched, hopeful book." - Asian Review of Books

"it is refreshing to see a clear-headed argument... that markets and greenery can go together. Asian companies, he says, are ready to clean up." - The Economist

"The Greening of Asia is an easy read and is filled with anecdotes that make the stories come alive. They range from the humorous and light-hearted to the sobering to the downright horrifying, and serve as a reminder that the region is complex, multi-faceted and needs solutions that are as diverse." - EcoBusiness

"Clifford is an astute analyst of the financial dilemmas at Asian companies that are either in "green" businesses or have visionary owners, as at Esquel and CLP, who want to adopt environmentally sustainable policies" - Financial Times

"Thought-provoking." - Mint Asia

"Essential reading for policy makers and business leaders considering the effects of climate change on Asia and the rest of the world, including the world's political landscape.... [The Greening of Asia] should be on the shelf of every library." - Choice