Crystal Patriarche, BookSparks, $20,000 campaign:

• National print, broadcast, and online media campaign
  
• Local print, broadcast, and online media campaign
  
• Widespread Galley distribution to National, local, and niche markets
  
• Targeted trade media campaign for reviews and spotlights
  
• Digital marketing campaign including blog tour
  
• Branded graphics package including print collateral, social media graphics, email and newsletter banners
  
• Early reviewer promotions on Goodreads option
  
• Strategy to position author as an expert
  
• Book or event tour
  

Palo Alto, California, is home to stratospheric real estate prices and equally high expectations, a place where everyone has to be good at something and where success is often defined by the name of a prestigious college on the back of a late-model luxury car. It’s also the place where Irena Smith—Soviet émigré, PhD in comparative literature, former Stanford admission reader—works as a private college counselor to some of the country’s most ambitious and tightly wound students . . . even as, at home, her own children unravel.

Narrated as a series of responses to college application essay prompts, The Golden Ticket combines sharp social commentary, family history, and the lessons of great (and not so great) literature to offer a broader, more generous vision of what it means to succeed.