Key Selling points

• Unlike most Esri Press books, this is a collection of profiles on and about heroic people who are using 'The Science of Where’ to do good in the world, and not on or how to use the technology.
• Author David Yarnold is well known as the former CEO of the National Audubon Society, former president of the Environmental Defense Fund and as a Pulitzer Prize-winning editor and finalist.
• The Geography of Hope makes the connection between humans and the environment in a compelling way: by using stories of people using GIS to improve the lives of other people.
• The Geography of Hope chronicles a diverse set of people from around the world should spark global interest and
• demand.

Key actions

• July 16 promotion and potential early book signing at Esri’s 2024 Users Conference (~15,000-20,000 attendees). Book will have plenary announcement and will be promoted at Esri Press booth. Dedicated website and/or Geography of Hope Story Map and linked pages from the esripress.com Geography of Hope catalog page to present final cover, TOC, sample chapters, introduction foreword, prepublication quotes, etc. (essentially a digital ARC). Encourage attendees to preorder on Amazon, Bookshop.org B&N, and other retailers
• URISA GIS-Pro (book display)
• October 8 – Computer History Museum – Author event
• October 9 – LA California Club – Author event
• October 10 – Redlands Community forum – Author event
• Prepublication reviews and quotes (Susan Goldberg, previous head of NatGeo and current head of WGBH, James Fallow, Richard Saul Wurman, Judge LaDoris Cordell).
• Dedicated email campaign.
• Social promotion on Esri channels.

PR Plan

• The Esri press release will have global distribution through Business Wire.
• Promotion through Esri channels (print and digital magazines)
• Placements across our external media partnerships and editorial programs (Forbes Contributor Group , GovLoop, Geospatial World, Geo Week News, Mongabay, ENR, Lidar Magazine).
• Potential PR tour to select regions - Redlands/SoCal (see October dates above), SF Bay/Silicon Valley, Denver, Boston

Advertisements - To be confirmed

• Amazon Ads
• Shelf Awareness Pro and Reader
• Publisher's Weekly
• Fall BEA independent bookstore regional holiday catalog

From Prague to Berkeley to Nairobi to Kyiv, The Geography of Hope tells the stories of optimists who map the world to a better future.

The Geography of Hope introduces readers to people who are changing the world, using “the most important technology you’ve probably never heard of.” Nine topical stories include radical AI-driven changes in national intelligence, more transparent policing, a father-daughter duo fighting for fair elections, protecting democracy in Eastern Europe, removing deadly explosives across the world after conflicts, and how we can improve K-12 education. This book puts human faces to geographic information system (GIS) mapping and technology in a real-world way that hasn’t been done before.

Former National Audubon Society CEO and award-winning writer and photographer David Yarnold traveled the world to tell new stories: how GIS is helping to create “conservation for and by Africans” to meet the challenges of climate change and threats to wildlife; and how well-known businesses around the world are becoming more profitable through their use of GIS.

Yarnold reveals the GIS all around us in a non-technical way with relatable stories of families, leadership, and collaboration.

• National Geographic-quality full-color photos and illustrations throughout
• Layperson’s explanation of GIS
• Nine compelling events-driven stories of diverse optimists and achievers who are making a difference