The Four
Бумажная книга | Код товара 835028
Автор
S. Galloway
Издательство
Bantam
Язык
Английский
Год издания
2016
Количество страниц
352
Иллюстрации
Нет иллюстраций
Формат
155х230 мм
Переплет
Мягкий

Все о книге The Four

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Характеристики
Автор
S. Galloway
Издательство
Bantam
Язык
Английский
Год издания
2016
Количество страниц
352
Иллюстрации
Нет иллюстраций
Формат
155х230 мм
Переплет
Мягкий
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Характеристики The Four
Автор
S. Galloway
Издательство
Bantam
Язык
Английский
Год издания
2016
Количество страниц
352
Иллюстрации
Нет иллюстраций
Формат
155х230 мм
Переплет
Мягкий
ISBN
978-0593077900
Вес
425 гр.
Тип
Бумажная