Marketing:
- National print and online campaign targeting general interest food/beverage publications and websites, and national health and lifestyle magazines
- Local (Chicago) TV, radio, print, and online campaign
- Culinary podcast outreach including to The Splendid Table and Milk Street Radio
- Potential for select events and promotion with author’s existing connections with food allergy associations
The Food Allergy Baking Book is a one-stop guide to delicious, everyday baked goods free of dairy, eggs, and nuts—the most common food allergens.
The Food Allergy Baking Book offers more than 90 timeless, foolproof recipes that are easy to prepare, even for kitchen novices. It is an invaluable resource for home bakers (and their families) who love sweets and treats.
These recipes are more than delicious enough to be enjoyed by everyone who craves great baked treats, whether they have food allergies or not, but they fill a particular need for families who find baking at home to be the smartest and safest option to avoid exposure to allergens. All the traditional baking favorites are included, with chapters devoted to the best and tastiest muffins and quick breads, cookies and bars, and all manner of cakes, pies, crisps, and cobblers. The book also provides practical advice about dealing with classroom and birthday parties, as well as easy ingredient substitution ideas.
The Food Allergy Baking Book is the go-to guide for food-allergy conscious bakers everywhere.
