Book publication coincides with Speed of Dreams by Subcomandante Marcos. Together, the books present a comprehensive history of the Zapatistas, that will pique the interest of journalists. Review copy mailing, with special emphasis on the Southwest (California, Arizona, New Mexico, Texas)--the Los Angeles Times, the Dallas Morning News, Phoenix New Times, Tucson Weekly, and other major papers in the region. Radio interviews on Pacifica network (Berkeley, LA, Houston, DC, NY). Approach shows that focus on Mexico. Aggressive web, list-serve campaign, to Chicano lists & sites, political sites and more. Partner with appropriate organizations around in California and elsewhere sympathetic to the Zapatista movement. Connect with MECHA--Chicano student organizations Pursuing Spanish language media, including La Opinion (the Los Angeles daily with the largest paid circulation of any Spanish language paper in the country), New York's El Diario/La Prensa, El Nuevo Herald in Miami, La Estrella, the Fort Worth Spanish-language daily, television networks Telemundo, Univision, and TV Azteca, and radio stations such as El Zol, a Spanish-language station in Washington DC.

An illustrated history of the Zapatistas based on interviews with the movement's original organizers. Originally published in Mexico to mark the twentieth anniversary of the founding of the Zapatistas, this new edition has been expanded with an epilogue that outlines developments from 2003 to the present. According to Subcomandante Marcos, The Fire and the Word is "the most complete version of the public history of the Zapatistas." Gloria Munoz Ramirez has worked for Punto (Mexico), La Opinion (United States), and the Mexican daily La Jornada. She has lived and worked extensively in Chiapas, Mexico.