Shortlist, 2024 Best in Business Book Awards, Society for Advancing Business Editing and Writing

Today, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. Across industries, established companies are held back by bureaucracy, inertia, and old ways of working. How can businesses break through to drive real change?

The Digital Transformation Roadmap provides every leader with the answer. Acclaimed author and C-suite advisor David L. Rogers argues that businesses must transform not just products and business models—they must transform the organization itself. Based on two decades of research and advising companies around the world, Rogers identifies the five biggest barriers to digital transformation: vision, priorities, experimentation, governance, and capabilities. He then shows how any business can evolve by heeding the lessons of companies such as Disney, Walmart, Mastercard, Air Liquide, and the New York Times Company.

The Digital Transformation Roadmap provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.

"This book is a worthy follow-up to the author's previous work, The Digital Transformation Playbook (2016), and expands the scope to help organizations plan for successful transitions to the digital world. Rogers (Columbia Business School) uses a plethora of models and case studies to break down the steps an organization needs to follow and the challenges it may need to conquer to weather the difficulties of digital transformation. In contrast to the author’s previous book, this one takes a more holistic view of an organization’s governance, culture, and other business-wide concerns. A book for leaders of large organizations ushering their businesses into the future, it is easy to read and understand and poses many thought-provoking questions and example scenarios that can help leaders assess whether they are ready to move their companies forward." - Choice Reviews, American Library Association (ALA)

"Informative, comprehensive, motivational, inspiring, and thoroughly 'user friendly' in organization and presentation." - Midwest Book Review