The Creative Economy: How People Make Money From Ideas
Бумажная книга | Код товара 934697
Автор
Джон Хокинс
Издательство
Random House
Язык
Английский
Год издания
2014
Количество страниц
304
Иллюстрации
Нет иллюстраций
Формат
129х198 мм
Переплет
Мягкий

Все о книге The Creative Economy: How People Make Money From Ideas

Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.

Creativity is the fastest growing business in the world.
Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money?
In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:

  • Invent yourself. Be unique.
  • Own your ideas. Understand copyright, patents and IP laws.
  • Treat the virtual as real, and vice versa.
  • Learn endlessly: borrow, reinvent and recycle.
  • Know when to break the rules.

Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.

Характеристики
Автор
Джон Хокинс
Издательство
Random House
Язык
Английский
Год издания
2014
Количество страниц
304
Иллюстрации
Нет иллюстраций
Формат
129х198 мм
Переплет
Мягкий
Рецензии
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Характеристики The Creative Economy: How People Make Money From Ideas

Автор
Джон Хокинс
Издательство
Random House
Язык
Английский
Год издания
2014
Количество страниц
304
Иллюстрации
Нет иллюстраций
Формат
129х198 мм
Переплет
Мягкий
Бумага
Газетная
Издание
2-е
ISBN
9780141977034
Вес
320 гр.
Тип
Бумажная