***THE FULLY REVISED AND UPDATED INTERNATIONAL BESTSELLER***

What if charisma could be taught?

Most people believe the myth that charisma is an inborn quality – you either have it, or you don’t. In reality, charisma is a skill. One that can be learned, developed and perfected.

Drawing on techniques originally developed for Harvard and MIT, The Charisma Myth offers a captivating blend of practical tools, new science and stories uncovering the nuances of charisma.

This revised and updated edition is packed with new insights and the latest cutting-edge science, covering topics such as neurodivergence and how to be charismatic online.

"Charisma is not a gift, it's a tool. Olivia Fox Cabane makes a big promise with this book and delivers on it" - Seth Godin

"Until I encountered Olivia Fox Cabane, I'd naively believed charisma was an intangible, magical aura...a couple of hours can transform a reasonably personable person into someone magnetic" - The Sunday Telegraph

"If you are interested in increasing your ability to be charismatic, this book will give you direct skills to use" - Psychology Today

"An easy read, effectively integrating stories and research, strategies and applications, techniques and practices" - New York Journal of Books

"Engaging, clear, and chock-full of wisdom, practical recommendations, and uncommonly good sense" - Stephen Kosslyn, director, Center for Study of Behavioral Sciences at Stanford

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Cabane has done us a big favor. She's woven solid science and engaging narrative into an instructive treatment of the role of charisma in leadership-a topic that (until now) we only poorly understood