Media Campaign: Full-scale publicity outreach targeting trade publications and national + regional broadcast, radio, print, and online media, with a special emphasis on outlets that cover self-help, sex and relationships, psychology, and men's interests. We'll also pursue at least one launch event in the San Francisco Bay Area. Website: Will work with the author to build a dedicated landing page for the book at drericfitz.com, including a pre-order incentive/bonus offer. Social Media: Three-month campaign to boost author following and promote pre-orders. Personal Network: The author is firmly established in his field, and we will work with him to leverage relationships with colleagues, influencers, and organizations to solicit endorsements, marketing partnerships, pre-orders, and online promotion. Key Influencers: Emily Morse, Esther Perel, Emily Nagoski, Charlie Glickman, Reid Mihalko, and Tristan Taormino. Key Organizations: The Good Men Project, American Association of Sex Educators Counselors Therapists (AASECT), Bay Area/Santa Clara County Psychological Association, Bay Area Open Minds, Gaylesta Promotions: Goodreads giveaway; three-month digital ARC listing on Edelweiss.

Relationship therapist Eric FitzMedrud uses his expertise with sexual issues to teach men how to hone their consent skills for stronger relationships and hotter sex. If you're a man who's confused about consent, you aren't alone. In the post #MeToo era, men know they need to get consent but don't know how to ask for it. They may be afraid of doing the wrong thing, or worried about giving up hot sex. In this practical guide to navigating sexual relationships with respect, sex positive psychologist Eric FitzMedrud teaches men the skills to be better lovers, partners, and humans. The Better Man: A Guide to Consent, Stronger Relationships, and Hotter Sex empowers men to embrace their sexuality, manage their emotions, and understand entitlement-and it explains how toxic masculinity harms men and ruins sex for them and their partners. Moreover, this skills-based guide, rooted in evidence-based techniques, shows men how to practice consent, not just on first dates but in all relationship situations and with all types of people, from romantic partners to acquaintances and coworkers. Using everyday examples, The Better Man provides accurate, sex-positive information-along with confidence-boosting exercises and shame-busting drills-to help men learn how to ask for the passionate sex they want and listen well enough to deliver the pleasure a partner desires. This book shows men how to: Learn evidence-based skills and strategies for practicing consent Understand that getting consent can be sexy Communicate more effectively in their relationships Heal their own wounds from patriarchy by taking responsibility for their own behavior Use principles of safety and health to pursue passionate sex Understand toxic masculinity while celebrating male sexuality and honoring diverse identities and lifestyles