• Submit to key industry reviewers, including Publishers Weekly and Library Journal
• Use Anthony's significant social media presence to promote the book. Regular postings, live videos, and teasers can be used to build anticipation
• Plan a tour with midsize podcasts, including Blunt Force Discussion, to discuss topics related to the book
• Engage with professional marketing and PR team for book promotion to gain more visibility and engage a wider audience
• Promote the book through any speaking or emceeing events Anthony is a part of, and if possible, make the book available for purchase at these events
• Increase the frequency of newsletters once the book is out to keep subscribers engaged and updated about the book
• Explore opportunities to promote the book on Blaze TV shows
• Focus on grassroots marketing tactics such as community outreach, book readings, and local events

Successful people do not avoid failure, but rather use it as a steppingstone to reach their goals.

For too long people have been defeated by the idea that life stops when you fail. In The Art of Doubling Down, author Anthony Michael Russo turns this idea on its head, proving that failure is far from the end of the road. 

The Art of Doubling Down highlights stories of successful people who experienced failure and leveraged it as a learning opportunity to become stronger and more resilient. He also dives into his personal experience growing up with a father who had a gambling addiction that almost destroyed their family, to demonstrate how failure ended up being the key to unlocking success in his own life.

Through these inspirational stories and practical tips, individuals can learn how to transform their fear of failure into motivation to face challenges head-on. Theorists will become practitioners who are ready to take on life with a new outlook. And discover how to identify the lesson inside every failure that paves the way towards success in business, life, and finding ultimate happiness.