The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage
Бумажная книга | Код товара 887701
Автор
Роланд Смарт
Издательство
Wiley. John Wiley & Sons, LTD
Язык
Английский
Год издания
2016
Количество страниц
240
Иллюстрации
Нет иллюстраций
Формат
152x235 мм
Переплет
Твердый

Все о книге The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with. The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development.

The Agile methodologies that once revolutionized software development are now revolutionizing marketing. Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for "baking" marketing directly into your products or services.

Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business.

Характеристики
Автор
Роланд Смарт
Издательство
Wiley. John Wiley & Sons, LTD
Язык
Английский
Год издания
2016
Количество страниц
240
Иллюстрации
Нет иллюстраций
Формат
152x235 мм
Переплет
Твердый
Купить - The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage
The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage
914 грн
Нет в наличии
 
Характеристики The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage
Автор
Роланд Смарт
Издательство
Wiley. John Wiley & Sons, LTD
Язык
Английский
Год издания
2016
Количество страниц
240
Иллюстрации
Нет иллюстраций
Формат
152x235 мм
Переплет
Твердый
Бумага
Офсетная
ISBN
9781119223009
Вес
420 гр.
Тип
Бумажная