• Lead title marketing campaign
• Key reviewer ARC mailing
• NetGally ARC distribution
• Print and digital national advertising
• Print and online media outreach, including diverse picture book bookstagrammers and bloggers
• Custom marketing materials
• Social media campaign: Instagram, Facebook, Twitter
• Promotion through Annick e-newsletter and annickpress.com
• Bookseller, librarian and educator outreach, including book placement at institutional trade shows (ALA MW, ALA Annual, Children’s Institute, OLA Superconference, EBMA, and more)
• Promotion at Bologna Children's Book Fair, Frankfurt International Book Fair, and more

What does it mean to be Mi’kmaq? And if Swift Fox can’t find the answer, will she ever feel like part of her family?
 

When Swift Fox’s father picks her up to go visit her aunties, uncles, and cousins, her belly is already full of butterflies. And when he tells her that today is the day that she’ll learn how to be Mi’kmaq, the butterflies grow even bigger. Though her father reassures her that Mi’kmaq is who she is from her eyes to her toes, Swift Fox doesn’t understand what that means. Her family welcomes her with smiles and hugs, but when it’s time to smudge and everyone else knows how, Swift Fox feels even more like she doesn’t belong.
 

Then she meets her cousin Sully and realizes that she’s not the only one who’s unsure—and she may even be the one to teach him something about what being Mi’kmaq means. Based on the author’s own experience, with striking illustrations by Maya McKibbin, A Long Way to a New Place is a poignant story about identity and belonging that is at once personal and universally resonant.