* Brings together well-known thought leaders on the importance of narrative and storytelling for organizational success * The book's easy to read, engaging style of storytelling makes you feel part of the conversation * Only book that includes personal stories and perspectives from Larry Prusak and John Seely Brown

This book is the story of how four busy executives, from different backgrounds and perspectives, were surprised to find themselves converging on the idea of narrative as a valuable lens for understanding and managing organizations.

The authors describe the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking.