- National media campaign, including targeted outreach to trade/children’s/parenting media
- Social media outreach across all platforms
- Author appearances, in-person and virtual
- Pre-pub trade advertising; key library journal print and digital advertising
- Promotion at key industry events, including OLA, ALA, Children's Institute
- Robert Munsch promotional items available (bookmarks, shelftalkers)
- National awards submissions
Beloved Robert Munsch stories with text adapted for beginner readers