Steal These Ideas!: Marketing Secrets That Will Make You a Star
Бумажная книга | Код товара 287287
Автор
Стив Коун
Издательство
Wiley. John Wiley & Sons, LTD
Язык
Английский
Год издания
2011
Количество страниц
208 стр.
Формат
147х224 мм
Переплет
Твердый
ISBN
9781118004449

Все о книге Steal These Ideas!: Marketing Secrets That Will Make You a Star

От издателя:

The marketer's guide to standing out from the crowd and connecting with consumers

As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, Steal These Ideas! proved an instant classic on outside–the–box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor.

• This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts

• The book is illustrated throughout with examples of the good, bad, and ugly in advertising

• Includes new ideas on how to take full advantage of online marketing and social media

• Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson

• Author Steve Cone is the Executive Vice President of AARP

Everything you didn't learn in business school (or in the field), Steal These Ideas! gives marketers the edge in today's fast–paced, oversaturated marketplace.

Характеристики
Автор
Стив Коун
Издательство
Wiley. John Wiley & Sons, LTD
Язык
Английский
Год издания
2011
Количество страниц
208 стр.
Формат
147х224 мм
Переплет
Твердый
ISBN
9781118004449
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Характеристики Steal These Ideas!: Marketing Secrets That Will Make You a Star
Автор
Стив Коун
Издательство
Wiley. John Wiley & Sons, LTD
Язык
Английский
Год издания
2011
Количество страниц
208 стр.
Формат
147х224 мм
Переплет
Твердый
ISBN
9781118004449
Тип
Бумажная