START WITH YOURSELF is a new mindset for work and life. 

Work out what you really want

Get out of your own way

Let go of ideas that are holding you back

Manage your emotions

Move forward with confidence

Fulfil your potential

No one would have expected Emma Grede to get to where she has today: one of the world’s richest self-made women, a serial entrepreneur, cofounder and CEO of Good American and the founding partner of SKIMS, podcaster and mentor. But Emma believes in opening the door to show exactly how to achieve your goals.

A revolutionary new framework, this book is an indispensable manual for building the life you deserve. In this practical structure, Emma shows how by dispensing with Old Thoughts and replacing them with New Thoughts you can unlock the life you've always dreamed of.

You need to take responsibility for your life. Whatever success looks like for you, this is a toolkit to get there on your own terms. If Emma can do it, why can't you?