• Promotion at key industry events, including OLA, ALA, NCTE, Winter Institute
• Social media outreach across all platforms
• Cross-promotion on Robert Munsch social media accounts, @RobertMunschOfficial
• Consumer contesting and promotion in Annick's general and teacher-librarian newsletters, and on Annick's social media accounts

Beloved Robert Munsch stories with text adapted for beginner readers, including a note from the author, reading tips, and reading activities.

Tyya is grocery shopping with her dad, but he's not letting her pick any of the good stuff like cookies, ice cream, or candies. When she holds still and is mistaken for the best, most lifelike doll in the supermarket, an argument at the till leads her dad to buy something good after all.

This high -interest and fun story is easily relatable for all kids: the battle to buy something fun at the grocery store with your parents is an experience shared by most kids!